Interactive Demo

Budget Calculator

Model your dealership's advertising budget using reverse funnel math.

Goals
100 units
10500
Funnel Metrics
18%
5%40%
5%
1%15%
$1.75
$0.50$8.00
Media Mix Allocation
60% · $13,417
30% · $6,708
10% · $2,236
Recommended Budget

$22,361 /mo

Reverse Funnel Breakdown
Sales Goal
100 units
Leads Required(18% close rate)
556
Website Traffic(5% conv.)
11,111 clicks
Base Media Spend($1.75 CPC)
$19,444
Recommended Budget(+15% buffer)
$22,361
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