Powered by the Reverse Funnel Method

Stop guessing your ad budget. Start calculating it.

DealerQuant works backwards from your sales goal to tell you exactly how much to spend on advertising. No spreadsheets. No gut feelings. Just math.

Goal50units/mo
Leads278leads/mo
Traffic6,944visits/mo
Budget$17,361per month

$2.4M+

Ad spend optimized

340+

Budget calculations run

18%

Avg close rate benchmark

How the Reverse Funnel works

Most dealers start with a budget and hope for the best. We start with your goal and work backwards.

01

Set Sales Goal

Start with how many units you need to sell this month. No vanity metrics — just your real target.

02

Calculate Leads Needed

Using your close rate, we calculate the exact number of leads required to hit that goal.

03

Traffic Math

We reverse-engineer the website traffic needed to generate those leads based on your conversion rate.

04

Get Your Budget

Apply your cost-per-click to the traffic number and get a precise monthly ad budget.

Everything you need to optimize ad spend

Built specifically for auto dealers, dealer groups, and the agencies that serve them.

AI Strategy Briefs

Get AI-generated media strategy documents tailored to your dealership, market, and goals.

Media Mix Optimizer

Allocate budget across Google Ads, Social, Video, and Display with data-driven split recommendations.

Google Ads & GA4 Integration

Connect your MCC account and pull real performance data directly into your budget calculations.

Multi-Tenant Security

Agency-grade isolation ensures each dealer only sees their own data. SOC 2 aligned architecture.

White-Label Ready

Agencies can rebrand the platform with custom logos, colors, and domains for their clients.

Performance Projections

Forecast expected leads, traffic, and ROI before you spend a single dollar on ads.

Simple, transparent pricing

Start free. Upgrade when you need more power.

Solo Dealer

Freeforever

Perfect for individual dealerships getting started with data-driven budgeting.

  • Reverse Funnel Calculator
  • 1 dealership profile
  • Basic media mix recommendations
  • Monthly budget exports
  • Community support
Get Started Free
Most Popular

Dealer Group

$149/mo

For multi-location dealer groups that need centralized budget management.

  • Everything in Solo Dealer
  • Up to 10 dealership profiles
  • AI Strategy Briefs
  • Google Ads & GA4 integration
  • Performance projections
  • Priority email support
Start Free Trial

Agency

$499/mo

Built for agencies managing ad spend across multiple dealer clients.

  • Everything in Dealer Group
  • Unlimited dealership profiles
  • White-label branding
  • Multi-tenant client isolation
  • Media Mix Optimizer
  • Dedicated account manager
  • API access
Contact Sales

Ready to stop guessing?

See exactly how much you should spend on advertising this month. Try the reverse funnel calculator now — no account required.